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Executive Record

David L. Campbell

Chief executive: Alaska Air Group, Inc. (before 2014 to 12 Jan 2018)

11commitments announced
5with a clear outcome
3met on time
–rate shown after 15 outcomes

Commitments are credited to the chief executive in office on the day they were announced. Where a deadline fell after the leader left, the entry is marked. Sources for each leadership change: Alaska Air Group, Inc. filing.

Commitments announced under David L. Campbell

Alaska Air Groupannounced 25 Oct 2017 Retire three combi aircraft and reintroduce two B737-700 aircraft as freighters No record found31 Dec 2017
Alaska Air Groupannounced 25 Oct 2017 Reach a total fleet size of 350 aircraft due after leader left Not met31 Dec 2019
Alaska Air Groupannounced 30 Mar 2017 Retire the Virgin America brand name due after leader left Met31 Dec 2019
Alaska Air Groupannounced 14 Dec 2016 Enable purchase of Virgin America tickets on alaskaair.com No record found19 Dec 2016
Alaska Air Groupannounced 14 Dec 2016 Enable reciprocal rewards earning for loyalty program members Met19 Dec 2016
Alaska Air Groupannounced 14 Dec 2016 Invite Virgin America Elevate members to activate Mileage Plan accounts No record found9 Jan 2017
Alaska Air Groupannounced 14 Dec 2016 Launch new daily flights from San Francisco hub to Orlando, Minneapolis, and Orange County No record found30 Sep 2017
Alaska Air Groupannounced 14 Dec 2016 Secure FAA certification to operate as a single carrier Late31 Dec 2017
Alaska Air Groupannounced 20 Oct 2016 Return 15 Q400 aircraft due after leader left No record found31 Dec 2018
Alaska Air Groupannounced 21 Jul 2016 Return three 737-700 aircraft to service as freighters No record found31 Dec 2017
Alaska Air Groupannounced 17 May 2016 Close the acquisition of Virgin America Met1 Jan 2017

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