Launch M·A·C products in select U.S. Sephora locations, online, and Sephora at Kohl’s
Delivered by the deadline
AI-confirmed · human review in progress Independent AI checks agreed on primary SEC or regulator evidence. Records are now being reviewed by hand, starting with those our customers order.
- Announced
- 5 Feb 2026
- Due
- 31 Mar 2026
- Delivered
- March 2026
- Deadline
- Met
- Late
- Not met
- Today
What the company said
“M·A·C’s planned March 2026 launch in select U.S. Sephora locations as well as online and in Sephora at Kohl’s”
What we found
Evidence strength A What the grades mean
The company confirmed in its August 2026 filings that it successfully launched M·A·C products in select U.S. Sephora locations, online, and in Sephora at Kohl’s during March 2026.
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A Estée Lauder Companies (The) 8-K filed 2026-08-19
“launched M·A·C in select U.S. Sephora locations as well as online and in Sephora at Kohl’s in March 2026.” ✓ confirmed on the page
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A Estée Lauder Companies (The) 8-K filed 2026-08-19
“M·A·C net sales increased, primarily due to shipments for the March 2026 launch in select U.S. Sephora locations as well as online and in Sephora at Kohl’s.” ✓ confirmed on the page
Market reaction: the shares moved +21.2% against the S&P 500 over the three sessions around the disclosure (18 Aug 2026 to 21 Aug 2026). What this measures
Checked 18 Oct 2026.
Commitment DNA
The structured record of this commitment. Fields the company did not state are left blank rather than guessed.
- Event type
- Commercial launch
- Indicative materiality
- Medium rules
- Action
- Launch
- Deliverable
- M·A·C products in Sephora
- Where
- U.S.
- Language
- Expected (“expects”, “plans”)
- In the company’s control
- Medium
- Specificity
- High
- Depends on
- Partner
How this entry was checked
- Commitment recordedThe company's words were matched word for word against the filing.
- First checkAn AI model, Gemini (Google), read the company's later filings and recorded the outcome with a quoted passage.
- Second check: agreesA different AI model, Claude (Anthropic), re-read the evidence without being told the outcome and reached the same answer.
Confirmed. This outcome counts towards the company's Kept Score. How verification works
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Report an error in this entry Reference: KI-C-2026-EL-014101 · Corrections policy