Launch the direct-to-consumer campaign featuring Sarah Jessica Parker
Delivered by the deadline
AI-confirmed · human review in progress Independent AI checks agreed on primary SEC or regulator evidence. Records are now being reviewed by hand, starting with those our customers order.
- Announced
- 5 Nov 2025
- Due
- 31 Mar 2026
- Delivered
- 14 Jan 2026
- Deadline
- Met
- Late
- Not met
- Today
What the company said
“partnership with Sarah Jessica Parker as campaign spokesperson to lead the VIZZ DTC campaign which we intend to launch in Q1 2026”
What we found
Evidence strength A What the grades mean
The company launched its direct-to-consumer campaign featuring Sarah Jessica Parker in January 2026, which is within the first quarter of 2026.
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A LENZ Therapeutics, Inc. 10-K filed 2026-03-24
“On January 14, 2026, we announced the launch of “Make it VIZZable”, the VIZZ consumer campaign with award-winning actor, producer and publisher, Sarah Jessica Parker (“SJP”) as a brand ambassador for VIZZ.” ✓ confirmed on the page
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A LENZ Therapeutics, Inc. 8-K filed 2026-05-11
“In January 2026, launched the “Tired of Reading Glasses” direct-to-consumer (“DTC”) campaign featuring brand spokesperson Sarah Jessica Parker” ✓ confirmed on the page
Market reaction: the shares moved -17.2% against the S&P 500 over the three sessions around the disclosure (23 Mar 2026 to 26 Mar 2026). What this measures
Checked 3 Oct 2026.
Commitment DNA
The structured record of this commitment. Fields the company did not state are left blank rather than guessed.
- Event type
- Commercial launch
- Indicative materiality
- Medium rules
- Action
- Launch
- Deliverable
- Direct-to-consumer campaign
- Language
- Aspirational (“aims”, “intends”)
- In the company’s control
- High
- Specificity
- High
How this entry was checked
- Commitment recordedThe company's words were matched word for word against the filing.
- First checkAn AI model, Gemini (Google), read the company's later filings and recorded the outcome with a quoted passage.
- Second check: agreesA different AI model, Claude (Anthropic), re-read the evidence without being told the outcome and reached the same answer.
Confirmed. This outcome counts towards the company's Kept Score. How verification works
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Report an error in this entry Reference: KI-C-2025-LENZ-003373 · Corrections policy