Launch The Ordinary in mainland China
Delivered by the deadline
AI-assessed · human review in progress Found and assessed by AI from the cited sources. Shown with its evidence; it is not counted in any Kept Score until confirmed.
- Announced
- 4 Feb 2025
- Due
- 28 Feb 2025
- Delivered
- 13 Feb 2025
- Deadline
- Met
- Late
- Not met
- Today
What the company said
“Expanded geographically with its January 2025 launch in Thailand and expected February 2025 launch in mainland China”
What we found
Evidence strength D What the grades mean
The Ordinary launched exclusively via Sephora in mainland China on February 13, 2025, within the stated February 2025 deadline.
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D The Ordinary launches in China via Sephora Confirms Feb 13, 2025 launch via Sephora with 24 registered products
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D The Ordinary enters China via Sephora States product availability from February 13, 2025
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D The Ordinary is Launching in China Reports launch in Sephora China that week, Feb 2025
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D The Ordinary set for China launch as Estée Lauder targets masstige consumers CEO confirms February 2025 mainland China debut announced Feb 4 earnings call
Checked 12 Sep 2026.
Commitment DNA
The structured record of this commitment. Fields the company did not state are left blank rather than guessed.
- Event type
- Commercial launch
- Indicative materiality
- Medium rules
- Action
- Launch
- Language
- Expected (“expects”, “plans”)
How this entry was checked
- Commitment recordedRecorded from the company's filing.
- First checkAn AI model read the company's later filings and recorded the outcome with a quoted passage.
- Second check: agreesA different AI model, Gemini (Google), re-read the evidence without being told the outcome and reached the same answer.
Not yet confirmed. Shown on the record, but it will not count in any score until it is confirmed. How verification works
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