Exit the Flawless, Spinbrush, and Waterpik showerhead businesses
Delivered by the deadline
AI-confirmed · human review in progress Independent AI checks agreed on primary SEC or regulator evidence. Records are now being reviewed by hand, starting with those our customers order.
- Announced
- 1 Aug 2025
- Due
- 31 Mar 2026
- Delivered
- by 31 Dec 2025
- Deadline
- Met
- Late
- Not met
- Today
What the company said
“the Company will be exiting the FLAWLESS™, SPINBRUSH™ and WATERPIK™ showerhead businesses by early 2026.”
What we found
Evidence strength A What the grades mean
The company successfully exited the Flawless, Spinbrush, and Waterpik showerhead businesses by the end of 2025, ahead of the early 2026 deadline.
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A Church & Dwight 8-K filed 2026-01-30
“In 2025, we repositioned our portfolio by exiting our VMS, FLAWLESS™, SPINBRUSH™ and WATERPIK™ showerhead businesses.” ✓ confirmed on the page
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A Church & Dwight 10-Q filed 2026-05-01
“The business exits were completed by the end of 2025.” ✓ confirmed on the page
Market reaction: the shares moved +8.1% against the S&P 500 over the three sessions around the disclosure (29 Jan 2026 to 3 Feb 2026). What this measures
Checked 18 Oct 2026.
Commitment DNA
The structured record of this commitment. Fields the company did not state are left blank rather than guessed.
- Event type
- Project other
- Indicative materiality
- Low rules
- Action
- Exit
- Deliverable
- Flawless, Spinbrush, and Waterpik showerhead businesses
- Language
- Firm (“will”, “on track to”)
- In the company’s control
- High
- Specificity
- High
How this entry was checked
- Commitment recordedThe company's words were matched word for word against the filing.
- First checkAn AI model, Gemini (Google), read the company's later filings and recorded the outcome with a quoted passage.
- Second check: agreesA different AI model, Claude (Anthropic), re-read the evidence without being told the outcome and reached the same answer.
Confirmed. This outcome counts towards the company's Kept Score. How verification works
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Report an error in this entry Reference: KI-C-2025-CHD-013846 · Corrections policy