Launch a global marketing campaign
Delivered by the deadline
AI-assessed · human review in progress Found and assessed by AI from the cited sources. Shown with its evidence; it is not counted in any Kept Score until confirmed.
- Announced
- 31 Jan 2023
- Due
- 31 Mar 2023
- Delivered
- February 2023
- Deadline
- Met
- Late
- Not met
- Today
What the company said
“Tinder plans to launch its first-ever global marketing campaign this quarter.”
What we found
Evidence strength A What the grades mean
Match Group successfully launched Tinder's first global marketing campaign, titled 'It Starts with a Swipe™', in late February 2023, meeting the Q1 deadline.
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A Match Group 8-K filed 2023-05-02
“In late February, Tinder launched its first global marketing campaign, It Starts with a Swipe™.” ✓ confirmed on the page
Market reaction: the shares moved -4.1% against the S&P 500 over the three sessions around the disclosure (1 May 2023 to 4 May 2023). What this measures
Checked 20 Oct 2026.
Commitment DNA
The structured record of this commitment. Fields the company did not state are left blank rather than guessed.
- Event type
- Commercial launch
- Indicative materiality
- Medium rules
- Action
- Launch
- Deliverable
- global marketing campaign
- Language
- Expected (“expects”, “plans”)
- In the company’s control
- High
- Specificity
- High
How this entry was checked
- Commitment recordedThe company's words were matched word for word against the filing.
- First checkAn AI model, Gemini (Google), read the company's later filings and recorded the outcome with a quoted passage.
- Second check: agreesA different AI model, Claude (Anthropic), re-read the evidence without being told the outcome and reached the same answer.
Not yet confirmed. Shown on the record, but it will not count in any score until it is confirmed. How verification works
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Report an error in this entry Reference: KI-C-2023-MTCH-017246 · Corrections policy