Philip Morris International Inc.
Begin commercialization of IQOS in the U.S
Delivered after the deadline (331 days after the deadline)
AI-confirmed · human review in progress Independent AI checks agreed on primary SEC or regulator evidence. Records are now being reviewed by hand, starting with those our customers order.
- Announced
- 20 Oct 2022
- Due
- 30 Apr 2024
- Delivered
- 27 Mar 2025
- Deadline
- Met
- Late
- Not met
- Today
What the company said
“giving PMI full rights to commercialize IQOS in the largest smoke-free market globally as of April 30, 2024.”
What we found
Evidence strength A What the grades mean
While PMI regained commercialization rights on April 30, 2024, actual commercial sales of IQOS in the U.S. did not begin until March 27, 2025, in Austin, Texas.
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A Philip Morris International Inc. 10-K filed 2025-02-06
“As a result of PMI reacquiring these rights, effective May 1, 2024 ("acquisition date"), PMI holds the full rights to commercialize IQOS in the U.S.” ✓ confirmed on the page
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A Philip Morris International Inc. 10-Q filed 2025-04-24
“On March 27, 2025, we began selling IQOS 3.0, the blade version of IQOS, in Austin, Texas.” ✓ confirmed on the page
Market reaction: the shares moved -2.2% against the S&P 500 over the three sessions around the disclosure (23 Apr 2025 to 28 Apr 2025). What this measures
Checked 3 Oct 2026.
Commitment DNA
The structured record of this commitment. Fields the company did not state are left blank rather than guessed.
- Event type
- Transaction other
- Indicative materiality
- Medium rules
- Action
- Begin
- Deliverable
- commercialization of IQOS in the U.S.
- Where
- U.S.
- In the company’s control
- High
- Specificity
- High
How this entry was checked
- Commitment recordedThe company's words were matched word for word against the filing.
- First checkAn AI model, Gemini (Google), read the company's later filings and recorded the outcome with a quoted passage.
- Second check: agreesA different AI model, Claude (Anthropic), re-read the evidence without being told the outcome and reached the same answer.
Confirmed. This outcome counts towards the company's Kept Score. How verification works
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Report an error in this entry Reference: KI-C-2022-PM-004525 · Corrections policy