Launch Monster Energy Zero Sugar in the United States
Delivered after the deadline
AI-confirmed · human review in progress Independent AI checks agreed on primary SEC or regulator evidence. Records are now being reviewed by hand, starting with those our customers order.
- Announced
- 4 Aug 2022
- Due
- 31 Dec 2022
- Delivered
- January 2023
- Deadline
- Met
- Late
- Not met
- Today
What the company said
“we are planning to launch Monster Energy® Zero Sugar in the 2022 fourth quarter, initially in the United States.”
What we found
Evidence strength A What the grades mean
The company announced a Q4 2022 launch for Monster Energy Zero Sugar in the U.S., but later filings confirmed the retail launch occurred in January 2023, missing the Q4 2022 deadline.
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A Monster Beverage 8-K filed 2023-02-28
“In the United States, we launched Monster Energy® Zero Sugar at retail in January 2023” ✓ confirmed on the page
Market reaction: the shares moved -0.2% against the S&P 500 over the three sessions around the disclosure (27 Feb 2023 to 2 Mar 2023). What this measures
Checked 18 Oct 2026.
Commitment lineage
Every time the company restated this commitment. The original is never changed, and the outcome is always measured against version 1.
- Deadline drift +31 days
- 2 versions
-
Version 1 · original · stated 4 Aug 2022
Deadline 31 Dec 2022 (“in the 2022 fourth quarter”)
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Version 2 · stated 3 Nov 2022
Deadline 31 Jan 2023 (“in January 2023”)
“we are planning to launch Monster Energy® Zero Sugar at retail in the United States in January 2023.”
Commitment DNA
The structured record of this commitment. Fields the company did not state are left blank rather than guessed.
- Event type
- Commercial launch
- Indicative materiality
- Medium rules
- Action
- Launch
- Deliverable
- Monster Energy Zero Sugar
- Where
- United States
- In the company’s control
- High
- Specificity
- High
How this entry was checked
- Commitment recordedThe company's words were matched word for word against the filing.
- First checkAn AI model, Gemini (Google), read the company's later filings and recorded the outcome with a quoted passage.
- Second check: agreesA different AI model, Claude (Anthropic), re-read the evidence without being told the outcome and reached the same answer.
Confirmed. This outcome counts towards the company's Kept Score. How verification works
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Report an error in this entry Reference: KI-C-2022-MNST-014276 · Corrections policy