Debut new brand campaigns in the United States, United Kingdom, and Germany
Delivered by the deadline
AI-confirmed · human review in progress Independent AI checks agreed on primary SEC or regulator evidence. Records are now being reviewed by hand, starting with those our customers order.
- Announced
- 2 Nov 2022
- Due
- 31 Dec 2022
- Delivered
- Q4 2022
- Deadline
- Met
- Late
- Not met
- Today
What the company said
“We are debuting new brand campaigns in the United States, United Kingdom, and Germany”
What we found
Evidence strength A What the grades mean
Etsy confirmed in its 2023 filings that it successfully debuted new brand campaigns in the United States, United Kingdom, and Germany during the Holiday 2022 period.
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A Etsy 8-K filed 2023-02-22
“For Holiday 2022, we continued to emphasize Etsy’s wide breadth of extraordinary and unique gifts at all prices. We debuted new brand campaigns in the United States, United Kingdom, and Germany” ✓ confirmed on the page
Market reaction: the shares moved +0.1% against the S&P 500 over the three sessions around the disclosure (21 Feb 2023 to 24 Feb 2023). What this measures
Checked 20 Oct 2026.
Commitment DNA
The structured record of this commitment. Fields the company did not state are left blank rather than guessed.
- Event type
- Project other
- Indicative materiality
- Low rules
- Action
- Debut
- Deliverable
- brand campaigns
- Where
- United States, United Kingdom, and Germany
- In the company’s control
- High
- Specificity
- Medium
How this entry was checked
- Commitment recordedThe company's words were matched word for word against the filing.
- First checkAn AI model, Gemini (Google), read the company's later filings and recorded the outcome with a quoted passage.
- Second check: agreesA different AI model, Claude (Anthropic), re-read the evidence without being told the outcome and reached the same answer.
Confirmed. This outcome counts towards the company's Kept Score. How verification works
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Report an error in this entry Reference: KI-C-2022-ETSY-018404 · Corrections policy