Philip Morris International Inc.
Launch IQOS ILUMA in certain markets
Delivered by the deadline
AI-confirmed · human review in progress Independent AI checks agreed on primary SEC or regulator evidence. Records are now being reviewed by hand, starting with those our customers order.
- Announced
- 19 Oct 2021
- Due
- 31 Dec 2022
- Delivered
- Q4 2022
- Deadline
- Met
- Late
- Not met
- Today
What the company said
“2021 ILUMA launches in certain markets now planned for the second half of 2022”
What we found
Evidence strength A What the grades mean
Philip Morris International confirmed that IQOS ILUMA launches occurred in the fourth quarter of 2022, meeting the commitment to launch in certain markets by the second half of 2022.
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A Philip Morris International Inc. 10-Q filed 2023-04-26
“The divergence between HTU shipment volume and estimated consumer offtake in the quarter primarily reflected the reversal in several European markets of inventory build-ups at the end of the fourth quarter of 2022 to meet the needs of ILUMA launches” ✓ confirmed on the page
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A Philip Morris International Inc. 10-Q filed 2023-07-27
“more cash used in accounts payable primarily reflecting payment for higher IQOS ILUMA device purchases in the fourth quarter of 2022 to meet the needs of ILUMA launches” ✓ confirmed on the page
Market reaction: the shares moved -1.1% against the S&P 500 over the three sessions around the disclosure (25 Apr 2023 to 28 Apr 2023). What this measures
Checked 2 Oct 2026.
Commitment DNA
The structured record of this commitment. Fields the company did not state are left blank rather than guessed.
- Event type
- Commercial launch
- Indicative materiality
- Medium rules
- Action
- Launch
- Deliverable
- IQOS ILUMA
- Language
- Expected (“expects”, “plans”)
- In the company’s control
- High
- Specificity
- Medium
How this entry was checked
- Commitment recordedThe company's words were matched word for word against the filing.
- First checkAn AI model, Gemini (Google), read the company's later filings and recorded the outcome with a quoted passage.
- Second check: agreesA different AI model, Claude (Anthropic), re-read the evidence without being told the outcome and reached the same answer.
Confirmed. This outcome counts towards the company's Kept Score. How verification works
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Report an error in this entry Reference: KI-C-2021-PM-004247 · Corrections policy