Philip Morris International Inc.
Launch IQOS ILUMA in Japan
Delivered by the deadline
AI-confirmed · human review in progress Independent AI checks agreed on primary SEC or regulator evidence. Records are now being reviewed by hand, starting with those our customers order.
- Announced
- 20 Jul 2021
- Due
- 31 Aug 2021
- Delivered
- August 2021
- Deadline
- Met
- Late
- Not met
- Today
What the company said
“We expect this momentum to be bolstered by the launch of IQOS ILUMA, starting next month in Japan.”
What we found
Evidence strength A What the grades mean
Philip Morris International successfully launched the IQOS ILUMA in Japan in August 2021, as confirmed by subsequent SEC filings referencing the launch occurring the previous month.
-
A Philip Morris International Inc. 8-K filed 2021-09-08
“as evidenced by the positive early results for IQOS ILUMA in Japan following the launch last month.” ✓ confirmed on the page
Market reaction: the shares moved -1.0% against the S&P 500 over the three sessions around the disclosure (7 Sep 2021 to 10 Sep 2021). What this measures
Checked 2 Oct 2026.
Commitment DNA
The structured record of this commitment. Fields the company did not state are left blank rather than guessed.
- Event type
- Commercial launch
- Indicative materiality
- Medium rules
- Action
- Launch
- Deliverable
- IQOS ILUMA
- Where
- Japan
- Language
- Expected (“expects”, “plans”)
- In the company’s control
- High
- Specificity
- High
How this entry was checked
- Commitment recordedThe company's words were matched word for word against the filing.
- First checkAn AI model, Gemini (Google), read the company's later filings and recorded the outcome with a quoted passage.
- Second check: agreesA different AI model, Claude (Anthropic), re-read the evidence without being told the outcome and reached the same answer.
Confirmed. This outcome counts towards the company's Kept Score. How verification works
Are you Philip Morris International Inc.? You can publish an official statement next to this entry, free. Add a statement.
Is something here wrong or out of date? Companies and readers can ask us to check it. Please bring a link to a public source.
Report an error in this entry Reference: KI-C-2021-PM-004170 · Corrections policy