Philip Morris International Inc.
Commercialize IQOS in 100 markets
Delivered by the deadline
AI-assessed · human review in progress Found and assessed by AI from the cited sources. Shown with its evidence; it is not counted in any Kept Score until confirmed.
- Announced
- 10 Feb 2021
- Due
- 31 Dec 2025
- Delivered
- 31 Dec 2025
- Deadline
- Met
- Late
- Not met
- Today
What the company said
“Expects to commercialize IQOS in a total of 100 markets by the end of 2025”
What we found
Evidence strength A What the grades mean
Philip Morris International confirmed that as of December 31, 2025, its smoke-free products were available for sale in 106 markets, exceeding the target of 100 markets.
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A Philip Morris International Inc. 10-K filed 2026-02-06
“As of December 31, 2025, PMI's smoke-free products were available for sale in 106 markets.” ✓ confirmed on the page
Market reaction: the shares moved -1.8% against the S&P 500 over the three sessions around the disclosure (5 Feb 2026 to 10 Feb 2026). What this measures
Checked 2 Oct 2026.
Commitment DNA
The structured record of this commitment. Fields the company did not state are left blank rather than guessed.
- Event type
- Commercial launch
- Indicative materiality
- Medium rules
- Action
- Commercialize
- Deliverable
- IQOS commercialization
- Target
- 100 markets
- Language
- Expected (“expects”, “plans”)
- In the company’s control
- Medium
- Specificity
- High
- Depends on
- Regulatory
How this entry was checked
- Commitment recordedThe company's words were matched word for word against the filing.
- First checkAn AI model, Gemini (Google), read the company's later filings and recorded the outcome with a quoted passage.
- Second check: disagreesClaude (Anthropic) re-read the evidence blind and read it as “no_evidence”.
- Tie-breakA stronger model read the evidence and both earlier answers, without knowing which was recorded, and agrees with the second check.
Not yet confirmed. Shown on the record, but it will not count in any score until it is confirmed. How verification works
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Report an error in this entry Reference: KI-C-2021-PM-004061 · Corrections policy