Philip Morris International Inc.
Launch IQOS ILUMA heat-not-burn product
Delivered by the deadline
AI-assessed · human review in progress Found and assessed by AI from the cited sources. Shown with its evidence; it is not counted in any Kept Score until confirmed.
- Announced
- 10 Feb 2021
- Due
- 31 Dec 2021
- Deadline
- Met
- Late
- Not met
- Today
What the company said
“Announces the planned launch of IQOS ILUMA, the next generation of its IQOS heat-not-burn product featuring internal heating based on SmartcoreTM induction technology, in the second half of 2021”
What we found
Evidence strength A What the grades mean
The company's filings confirm that a new version of its Platform 1 product (IQOS) using induction technology is available, which corresponds to the description of the IQOS ILUMA product.
-
A Philip Morris International Inc. 10-K filed 2022-02-11
“In addition to the original version of Platform 1 which relies on a heating technology using a blade, a new version of Platform 1 is now available using induction.” ✓ confirmed on the page
Market reaction: the shares moved +5.1% against the S&P 500 over the three sessions around the disclosure (10 Feb 2022 to 15 Feb 2022). What this measures
Checked 2 Oct 2026.
Commitment DNA
The structured record of this commitment. Fields the company did not state are left blank rather than guessed.
- Event type
- Commercial launch
- Indicative materiality
- Medium rules
- Action
- Launch
- Deliverable
- IQOS ILUMA product
- Language
- Expected (“expects”, “plans”)
- In the company’s control
- High
- Specificity
- High
How this entry was checked
- Commitment recordedThe company's words were matched word for word against the filing.
- First checkAn AI model, Gemini (Google), read the company's later filings and recorded the outcome with a quoted passage.
- Second check: disagreesClaude (Anthropic) re-read the evidence blind and read it as “no_evidence”.
- Tie-breakA stronger model read the evidence and both earlier answers, without knowing which was recorded, and agrees with the second check.
Not yet confirmed. Shown on the record, but it will not count in any score until it is confirmed. How verification works
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Report an error in this entry Reference: KI-C-2021-PM-004059 · Corrections policy