Bring fully self-service online experience to all retail consumers
Delivered after the deadline
AI-confirmed · human review in progress Independent AI checks agreed on primary SEC or regulator evidence. Records are now being reviewed by hand, starting with those our customers order.
- Announced
- 30 Sep 2021
- Due
- 28 Feb 2022
- Delivered
- Q2 2022
- Deadline
- Met
- Late
- Not met
- Today
What the company said
“remain on track to bring our fully self-service online experience to all of our retail consumers by the end of the fiscal year.”
What we found
Evidence strength A What the grades mean
CarMax missed the fiscal year 2022 deadline (February 28, 2022), at which point 90% of customers were eligible; they achieved 100% eligibility in the first quarter of fiscal 2023.
-
A CarMax 10-K filed 2022-04-14
“Currently, approximately 90% of our customers are eligible to complete an online retail sale independently if they choose. We expect to have this capability available to 100% of our customers by the end of the first quarter of fiscal 2023.” ✓ confirmed on the page
-
A CarMax 10-Q filed 2022-09-30
“During the first quarter of fiscal 2023, we enabled online self-progression for all of our retail customers. All customers are now eligible to complete an online retail sale independently if they choose.” ✓ confirmed on the page
Market reaction: the shares moved +3.2% against the S&P 500 over the three sessions around the disclosure (13 Apr 2022 to 19 Apr 2022). What this measures
Checked 20 Oct 2026.
Commitment DNA
The structured record of this commitment. Fields the company did not state are left blank rather than guessed.
- Event type
- Product other
- Indicative materiality
- Low rules
- Action
- Bring
- Deliverable
- fully self-service online experience
- Language
- Firm (“will”, “on track to”)
- In the company’s control
- High
- Specificity
- High
How this entry was checked
- Commitment recordedThe company's words were matched word for word against the filing.
- First checkAn AI model, Gemini (Google), read the company's later filings and recorded the outcome with a quoted passage.
- Second check: agreesA different AI model, Claude (Anthropic), re-read the evidence without being told the outcome and reached the same answer.
Confirmed. This outcome counts towards the company's Kept Score. How verification works
Are you CarMax? You can publish an official statement next to this entry, free. Add a statement.
Is something here wrong or out of date? Companies and readers can ask us to check it. Please bring a link to a public source.
Report an error in this entry Reference: KI-C-2021-KMX-017955 · Corrections policy