Launch new direct-to-consumer marketing campaigns
Delivered by the deadline
AI-confirmed · human review in progress Independent AI checks agreed on primary SEC or regulator evidence. Records are now being reviewed by hand, starting with those our customers order.
- Announced
- 7 Jan 2021
- Due
- 31 Mar 2021
- Delivered
- January 2021
- Deadline
- Met
- Late
- Not met
- Today
What the company said
“New Direct-to-Consumer campaigns starting in Q1 to bring more people to the website”
What we found
Evidence strength A What the grades mean
The company launched new direct-to-consumer television advertising campaigns in January 2021, which falls within the first quarter of 2021.
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A Inspire Medical Systems, Inc. 10-Q filed 2021-08-03
“marketing expenses increased $11.3 million, primarily consisting of direct-to-consumer initiatives, including new TV advertisements which began airing in January 2021” ✓ confirmed on the page
Market reaction: the shares moved +14.1% against the S&P 500 over the three sessions around the disclosure (2 Aug 2021 to 5 Aug 2021). What this measures
Checked 24 Oct 2026.
Commitment DNA
The structured record of this commitment. Fields the company did not state are left blank rather than guessed.
- Event type
- Commercial launch
- Indicative materiality
- Medium rules
- Action
- Launch
- Deliverable
- Direct-to-Consumer campaigns
- In the company’s control
- High
- Specificity
- Medium
How this entry was checked
- Commitment recordedThe company's words were matched word for word against the filing.
- First checkAn AI model, Gemini (Google), read the company's later filings and recorded the outcome with a quoted passage.
- Second check: agreesA different AI model, Claude (Anthropic), re-read the evidence without being told the outcome and reached the same answer.
Confirmed. This outcome counts towards the company's Kept Score. How verification works
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Report an error in this entry Reference: KI-C-2021-INSP-021320 · Corrections policy