Launch an EMEA-wide campaign
Delivered by the deadline
AI-assessed · human review in progress Found and assessed by AI from the cited sources. Shown with its evidence; it is not counted in any Kept Score until confirmed.
- Announced
- 3 Feb 2021
- Due
- 31 Mar 2021
- Delivered
- by 1 Mar 2021
- Deadline
- Met
- Late
- Not met
- Today
What the company said
“Align achieved a major milestone in EMEA with the shipment to our 2 millionth Invisalign patient, that we will amplify with an EMEA-wide campaign that will launch next month.”
What we found
Evidence strength A What the grades mean
The company confirmed it launched a consumer campaign in EMEA to celebrate the 2 millionth Invisalign patient milestone, consistent with the announced timeline.
-
A Align Technology 8-K filed 2021-04-28
“Align celebrated the 2 millionth Europe, Middle East and Africa (EMEA) Invisalign System patient milestone in Q4’20 by announcing a consumer campaign featuring Puck, a 15-year-old student from the Netherlands.” ✓ confirmed on the page
Market reaction: the shares moved -4.2% against the S&P 500 over the three sessions around the disclosure (27 Apr 2021 to 30 Apr 2021). What this measures
Checked 8 Oct 2026.
Commitment DNA
The structured record of this commitment. Fields the company did not state are left blank rather than guessed.
- Event type
- Commercial launch
- Indicative materiality
- Medium rules
- Action
- Launch
- Deliverable
- EMEA-wide campaign
- Where
- EMEA
- Language
- Firm (“will”, “on track to”)
- In the company’s control
- High
- Specificity
- High
How this entry was checked
- Commitment recordedThe company's words were matched word for word against the filing.
- First checkAn AI model, Gemini (Google), read the company's later filings and recorded the outcome with a quoted passage.
- Second check: disagreesClaude (Anthropic) re-read the evidence blind and read it as “no_evidence”.
- Tie-breakA stronger model read the evidence and both earlier answers, without knowing which was recorded, and agrees with the second check.
Not yet confirmed. Shown on the record, but it will not count in any score until it is confirmed. How verification works
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Report an error in this entry Reference: KI-C-2021-ALGN-005236 · Corrections policy