Expand the 'Made possible by Hosts' marketing campaign to Italy and Spain
Delivered by the deadline
AI-confirmed · human review in progress Independent AI checks agreed on primary SEC or regulator evidence. Records are now being reviewed by hand, starting with those our customers order.
- Announced
- 13 May 2021
- Due
- 30 Jun 2021
- Delivered
- Q2 2021
- Deadline
- Met
- Late
- Not met
- Today
What the company said
“We will be expanding the campaign to Italy and Spain in Q2.”
What we found
Evidence strength A What the grades mean
Airbnb confirmed in an 8-K filing that it expanded the 'Made possible by Hosts' marketing campaign to Italy and Spain during the second quarter of 2021.
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A Airbnb 8-K filed 2021-08-12
“We expanded the campaign to Italy and Spain in Q2.” ✓ confirmed on the page
Market reaction: the shares moved -0.4% against the S&P 500 over the three sessions around the disclosure (11 Aug 2021 to 16 Aug 2021). What this measures
Checked 17 Oct 2026.
Commitment DNA
The structured record of this commitment. Fields the company did not state are left blank rather than guessed.
- Event type
- Rollout
- Indicative materiality
- Low rules
- Action
- Expand
- Deliverable
- marketing campaign expansion
- Where
- Italy and Spain
- Language
- Firm (“will”, “on track to”)
- In the company’s control
- High
- Specificity
- High
How this entry was checked
- Commitment recordedThe company's words were matched word for word against the filing.
- First checkAn AI model, Gemini (Google), read the company's later filings and recorded the outcome with a quoted passage.
- Second check: agreesA different AI model, Claude (Anthropic), re-read the evidence without being told the outcome and reached the same answer.
Confirmed. This outcome counts towards the company's Kept Score. How verification works
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Report an error in this entry Reference: KI-C-2021-ABNB-012317 · Corrections policy