Expand IQOS to four additional markets
Not delivered by the deadline
AI-assessed · human review in progress Found and assessed by AI from the cited sources. Shown with its evidence; it is not counted in any Kept Score until confirmed.
- Announced
- 28 Jul 2020
- Due
- 28 Jan 2022
- Checked
- 1 Oct 2026
- Deadline
- Met
- Late
- Not met
- Today
What the company said
“Over the next 18 months, PM USA plans to expand IQOS to four additional markets”
What we found
Evidence strength A What the grades mean
Altria did not expand IQOS to four additional markets; instead, due to patent litigation, it was forced to remove IQOS products from the marketplace effective November 29, 2021.
-
A Altria Group, Inc. 10-Q filed 2022-04-28
“The orders became effective on November 29, 2021. Consequently, PM USA removed the IQOS electronic device and HeatSticks from the marketplace.” ✓ confirmed on the page
Market reaction: the shares moved +1.5% against the S&P 500 over the three sessions around the disclosure (27 Apr 2022 to 2 May 2022). What this measures
Checked 1 Oct 2026.
Commitment DNA
The structured record of this commitment. Fields the company did not state are left blank rather than guessed.
- Event type
- Rollout
- Indicative materiality
- Low rules
- Action
- Expand
- Deliverable
- IQOS market expansion
- Language
- Expected (“expects”, “plans”)
- In the company’s control
- High
- Specificity
- Medium
How this entry was checked
- Commitment recordedThe company's words were matched word for word against the filing.
- First checkAn AI model, Gemini (Google), read the company's later filings and recorded the outcome with a quoted passage.
- Second check: disagreesClaude (Anthropic) re-read the evidence blind and read it as “no_evidence”.
- Tie-breakA stronger model read the evidence and both earlier answers, without knowing which was recorded, and agrees with the second check.
Not yet confirmed. Shown on the record, but it will not count in any score until it is confirmed. How verification works
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Report an error in this entry Reference: KI-C-2020-MO-003150 · Corrections policy